Digital marketing encompasses various online strategies aimed at promoting products or services, utilizing channels like social media, search engines, email, and content creation to reach and engage target audiences, ultimately driving brand awareness, leads, and conversions in the digital space.

SEO stands for Search Engine Optimization. It’s the practice of enhancing a website’s visibility and ranking on search engine results pages (SERPs) through various techniques and strategies, aiming to increase organic (non-paid) traffic by optimizing content, keywords, user experience, and technical aspects of the site.

SEO can significantly impact sales by improving your website’s visibility and accessibility to potential customers. By ranking higher on search engine results pages (SERPs) for relevant keywords, SEO drives more organic traffic to your site. Higher visibility means more visitors, potentially increasing conversions and sales as users find your products or services while actively searching for them, leading to a higher likelihood of engagement and purchases.