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Pets United: All Paws On Deck

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Project Overview

Hybrid Media Works developed Pets United, a platform designed to reunite lost pets with their owners and help found pets find their way home. This case study outlines our approach to creating an AI-driven system that searches across the web to make these connections.

Industry

eCommerce

Business Type

Franchise

Services

Design, Development, and Deployment

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Key Features

Dual Reporting System

We implemented a two-pronged approach for users:

  1. Lost Pet Reporting: For pet owners to upload details of their missing pets
  2. Found Pet Reporting: For individuals who have found a pet to share information

AI-Powered Search and Image Recognition

The core of Pets United includes:

  • AI algorithm to match lost and found pet reports
  • Image recognition technology to identify similar pets across online sources
  • Data analysis covering multiple states and localities

Automated Notification System

To help reunite pets with their owners, we developed:

  • Email notifications to pet shelters within a two-state radius
  • SMS alerts to nearby neighbors
  • Web-wide search for potential matches

Technology Stack

We used:

  • Backend: Laravel
  • Frontend: React
  • Cloud Infrastructure: AWS
  • Database: MySQL
  • AI and Machine Learning: Custom algorithms and image recognition models

Development Process

Broad Data Analysis

  • Implemented web crawling to gather pet-related data from online sources
  • Used natural language processing to interpret unstructured data
  • Created a system to rank potential matches

Image Recognition

  • Trained the AI model on diverse pet images
  • Developed techniques to identify unique pet characteristics
  • Created a system to handle various image qualities

Project Management

We maintained clear communication channels with stakeholders throughout the development process, ensuring that the project aligned with the client’s vision and requirements.

Australian Dollar

AUD

Singapoure Doller

SGD

Arab Emirates Dirham

AED

Euro

EUR

Hong Kong Dollar

HKD

New Zealand Dollar

NZD

Project Outcomes

Pets United launched with:

  • An interface for reporting lost and found pets
  • AI-driven matching system
  • Automated notifications to shelters and neighbors
  • Web-wide search capabilities
  • Responsive design for desktop and mobile use

Post-Launch Impact

Pets United has helped reunite pets with their owners and reduced the average time to locate lost pets, contributing to community efforts in pet recovery.

The Results

2M

Downloads

500K

New Users Acquired

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PAKISTAN

Plot # 176, 1/10-3
Korang Road, Islamabad
Pakistan

Plot # 176, 1/10-3 Korang Road, Islamabad Pakistan

USA

7508 83RD PL NE
Marysville, Washigton
USA

7508 83RD PL NE Marysville, Washigton USA

CANADA

27 Thicketwood Ave
Barrie, ON L4N 5Y3
Canada

27 Thicketwood Ave Barrie, ON L4N 5Y3 Canada

UAE

Tiger Al Yarmook Building,
13th floor B-block
Al Nahda St - Sharjah

Tiger Al Yarmook Building, 13th floor B-block Al Nahda St - Sharjah

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